The Pitfalls of ‘DM for Price’ in E-commerce and why it works in some cases

Lola Femi
3 mins read • Jun 27, 2025

In the world of online shopping, you’ve probably seen a lot of “DM for Price” captions. Maybe you even use it yourself. But is it a good or bad move for e-commerce businesses? Let’s break it down, focusing on when it could be a bit tricky and when it surprisingly works.
Why ‘DM for Price’ Might Annoy Shoppers
1. It’s a Hassle
For most online shoppers, seeing ‘DM for Price’ can be a bit annoying. They like things quick and easy, especially in today’s digital age, and this extra step might come across as inconvenient.
2. Not Knowing the Cost Upfront
Online shoppers prefer knowing the cost upfront. ‘DM for Price’ might make them think there’s some hidden cost or that they need to haggle. This might result in a lot of energy spent on negotiating prices, or talking to leads who do not convert.
3. Missed Opportunities
In a digitally competitive environment, customers can easily hop to another shop with a few clicks. Thanks to ads targeting, chances are, your customers will be redirected to another shop from their social page or browsers. ‘DM for Price’ might mean losing your customers to other shops with clearer pricing.
When ‘DM for Price’ Works
1. Customizable E-commerce Products
If your e-commerce store sells unique or customizable items, ‘DM for Price’ might be a good option. It lets you talk about what the customer needs and determine what the cost of your services would be.
2. Fancy or Expensive Products
For high-end or exclusive items in e-commerce, ‘DM for Price’ can give a touch of exclusivity. It’s like a VIP shopping experience online. This strategy is completely dependent on the kind of audience your business targets.
3. Building Relationships in E-commerce
If you’re all about building long-term relationships with your e-commerce customers, ‘DM for Price’ can be a smart move. It’s more personal and might make customers stick around, since you get the opportunity to establish a relationship before a purchase. Although, this strategy might mean investing in support to ensure your leads don’t fall through the crack when you cannot keep up with the volume.
How to Do ‘DM for Price’ Right in E-commerce
1. Quick Replies
Speed matters in online shopping. If someone asks for the price, reply fast. Slow replies might mean losing a sale to your competition.
2. Clear Communication
Make it crystal clear how the chat will go once customers DM you. You can either do this on the bio of your social page or in your captions. Being clear helps your customers know what to expect and builds trust.
3. Show Off Your Product
Highlight what makes your product special and different from what your competitors are offering. This can justify the additional step customers need to take to inquire about pricing.
Bottom Line: Balancing E-commerce Pricing Tricks
In the e-commerce game, finding a balance between personal service and quick info is the goal. ‘DM for Price’ has its time and place in e-commerce, but it’s not a one-size-fits-all thing. E-commerce shops need to keep an eye on what customers like and adjust their moves accordingly.
Trackbudi: Automating Processes for Faster Sales
For businesses looking to streamline their operations, Trackbudi emerges as a game-changer. With features like automated inventory management, real-time order tracking, and seamless communication, Trackbudi empowers businesses to find that sweet spot between personal service and efficiency.
By automating processes, Trackbudi ensures quick responses to customer inquiries, clear communication, and a delightful shopping experience. In the world of e-commerce, where every second matters, TrackBudi is your ally for efficient, transparent, and customer-centric operations. Embrace innovation, streamline your processes, and let Trackbudi elevate your e-commerce game.